Broughton St.

Service: Branding Identity

Year: 2023

Concept

The BS Entertainment District embarks on a transformative journey to reposition Broughton Street as a thriving modern hub for entertainment, without compromising its deep-rooted cultural relevance and picturesque architectural charm. In this pursuit, the district embraces the concept of Broughton Bricks, the gatekeepers of a million stories. The new branding identity transcends time, celebrating the district’s heritage while inviting visitors to immerse themselves in the unfolding narrative of this vibrant destination.

By skillfully integrating intervened colored photography and graphic elements synthesized from brick shapes, the identity captivates audiences and breathes new life into Broughton Street. It visually communicates the district’s character, blending its historic foundation with contemporary vibrancy.